Get more out of your games.
Bring more gamers to your title.You're already spending money on marketing: now you need to maximise its effectiveness by widening your audience.
Keep your players coming back.Your players love the game, but you need to keep them engaged and have them bring in their friends.
Give them more of what they want.Increased engagement will result in increased revenue... but only if you have the right tools to analyse your audience.
Alright, maybe we're not. We take the stance that we like how we're approaching HTTP. I gave a talk on our way to approach HTTP at PyGrunn 2012 tiled “I'm doing HTTP wrong” and shortly afterwards I accidentally uploaded an unfinished draft of an article to my personal blog about the same topic....